About the Event

Employees are used to hyper-personalized consumer experiences – from their TikTok algorithms to their DoorDash delivery recommendations – and have come to expect the same ease, relevance and choice at work. What’s considered a “great benefits package” no longer means the biggest plan or the most perks (goodbye one-size-fits-all approach). Instead, it requires intentional flexibility, with benefits that adapt across lifestages, from healthcare and family support to career growth, wellness and lifestyle perks.

HR teams are now facing a tension point: providing more choice and flexibility while balancing elevated pressure to prove value, manage costs and avoid unnecessary complexity, but how?

During this virtual event, HR Brew shares the stage with benefits and total rewards experts to better understand how to build personalized benefits that your employees will actually use, how employee feedback and utilization trends can better inform what to offer, and how to create space for offerings to evolve with emerging trends and interests. From there, hear directly from Form Health as they unpack how benefits leaders are delivering on benefits strategies that provide personalized experiences – and what more tailored care models can unlock for employee engagement, access and outcomes.

Here’s what you can expect to cover:

• How to move beyond one-size-fits-all benefits. Learn how HR leaders are designing in intentional flexibility that supports employees across life stages, wellness needs and career development priorities.
• Which benefits categories are best suited for personalization. From healthcare to lifestyle perks, explore where customization delivers the most impact without adding complexity.
• How data, feedback and utilization trends future-proof your benefits strategy. Understand how HR teams use employee insights and macro trends to invest in offerings employees actually use and monitor, adjust and evolve them as needs shift.