Design Smarter, Not Harder: Building Benefits Packages That Work Across Generations

About the Event

It’s hard enough coordinating a dinner order for the entire table, and don’t get us started on splitting the bill. Now try arranging benefits across an entire workforce, especially an increasingly multi-generational one. Josh will have a little of everything as long as there’s a heaping helping of family benefits. Maia prefers a focus on student loan forgiveness and extra cheese, please. Tobias is eyeing those retirement packages and the soup of the week.

Unlike restaurant orders, you can’t just ask everyone to “figure it out themselves” when it comes to benefits – even if you offer a buffet of benefit options. Join HR Brew – alongside industry experts in workforce management and total rewards – to discuss the importance of offering flexible and personalized cross-generational benefits as a key retention strategy.

Here’s what you can expect to take away:

1. Understand generational preferences and lean in. We’ll explore how different generations prioritize benefits, how to balance emerging demands with traditional offerings, and the importance of designing choice without chaos.
2. Effective communication of benefits programs. You’ll hear expert advice on communication and enrollment strategies that resonate with different generational learning and decision-making styles to avoid confusion and prioritize utilization.
3. How to provide personalized recommendations and tailored guidance. You’ll learn about the emerging technologies and tools like AI that exist to help employers offer and manage extensive options while driving retention.