About the Event

Job seekers used to Google your company, skim the careers page, and maybe scroll a few Glassdoor reviews. Now a growing number are finding themselves on a similar journey, but all within the walls of an LLM: asking which employers are worth their time, whether the offer in hand beats another one, and what working inside your company really looks like.

For HR and talent acquisition leaders, that means your visibility, and what it costs to fill a role, can now hinge on how well AI tools read your job data, your careers site, and a reputation built largely from sources you don’t control. SEO is the old playbook. Now the teams pulling ahead are learning how chatbots describe them, fixing the data and content behind those answers, and implementing AI tools on their own side of the funnel to better reach, evaluate, and hire talent.

Join HR Brew and Workday, alongside talent leaders grappling with this new playbook, to get a clearer read on how AI search is changing the front end of recruiting, how to make your company easier for AI to find and trust, and how AI can strengthen your own side of the funnel.

Here’s what you can expect to cover:

• How candidates search now. Learn how job seekers are using AI tools to research employers, compare offers, and narrow their options before they ever click “apply”, and what that means for your recruiting strategy.
• What you can actually control. Your reputation is shaped largely by sources you don’t own, but your data, your content, and your cadence are in your hands. Get practical steps for cleaning up ATS and careers-site data, publishing content AI tools can find and trust, and checking how your company shows up by asking the tools directly.
• Implementing AI on your side of the funnel. Hear how leaders are moving AI from experiment to responsible, measurable, everyday practice in recruiting and internal mobility: cutting manual work for recruiters and managers, sharpening hiring decisions, and putting past applicants and current employees to better use by treating hiring and mobility as one talent system.