In a perfect world, talent pros would be able to quickly find the perfect candidate for every open role.

But we don’t live in a perfect world, and, in the next three years, roughly 40% of employees will need to reskill to meet the demands of AI in the workplace, according to the World Economic Forum.

In anticipation of a skills shortage, there are strategies that HR leaders can use to ensure their organizations have the talent they need to succeed, according to Cy Wakeman, best-selling author and founder of leadership consulting firm Reality-Based Leadership.

While upskilling and reskilling—or “building,” as Wakeman calls it—is certainly an option, she suggested that HR also ask if “buying” or “renting” talent might better align with their company’s business needs by assessing the short- and long-term costs and benefits associated with each strategy. Ask: “What do we need? How long do we need it? And how will it change going forward?”

Keep reading here.—MC

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As long as employers have mandated an RTO, many workers have resisted. Now, one company’s UK operation is taking a page out of Sting’s book to tell employees, “I’ll be watching you.”

Where in the world? US-based accounting firm PwC will begin tracking the whereabouts of its UK employees starting Jan. 1, 2025, as the company tries to enforce its in-office attendance policy, CNN reported. Employees were informed of the decision through an internal email, which noted they must be in the office or with clients 60% of the time (up from 40% currently), adding that the business operates better when they’re together.

Satellite view. Employees have been trying to hold on to remote work, HR Brew has previously reported. Some have resorted to “coffee badging,” in which they go into the office but leave shortly after, or have simply ignored mandates. Some managers have taken a “hushed hybrid” approach with their direct reports, allowing them to ignore company-wide directives.

When workers have zigged, employers have tried to zag.

Keep reading here.—KP

When young people aren’t tapping AI on the job, they’re using it to reel in extra income on the side.

That’s the takeaway of an Edelman report commissioned by Samsung that found that about 73% of around 2,000 Zoomers with side jobs surveyed across five countries were using AI in the course of those extra-occupational pursuits. The top three types of tasks include summarizing long documents or meeting notes, conducting research, and developing new written and visual content.

A separate Morgan Stanley report last year predicted that side hustles—or “multi-earning”—could balloon into a $1.4 trillion market by 2030, with generative AI being responsible for $300 billion of that figure, per the report’s most bullish scenario. Meanwhile, searches for AI-related gig work have flooded freelance platforms like Fiverr and Upwork, as longtime traditional freelancers have reportedly lost work opportunities.

Meet the moonlighters. The Samsung report divided side hustlers into three major categories.

Keep reading on Tech Brew.—PK

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