Roblox is an online gaming platform that allows users to create games and play those created by other users. It seems only natural, then, that the company built a new recruiting and career center not here in the physical world, but on its own platform.

This month, the company launched the Roblox Career Center. It is designed to both reach early-career and nontraditional candidates and showcase the company and its platform in an immersive application rather than a static careers page.

Users can familiarize themselves with the Roblox platform, attend virtual TED talk-style presentations by company execs, meet recruiters, and learn the company’s history and values. Candidates can also practice Roblox’s gamified assessments, which the company launched earlier this year.

Geographical obstacles. One of the biggest problems the new virtual career center addresses is accessibility and reach for college recruiters. Moving early-career recruiting to an online platform allows the company to source and interact with a much larger and disparate swath of candidates. The company can work with schools it wouldn’t typically be able to travel to in the course of a traditional recruiting program, Sturman said.

Keep reading here.—AD

Ah, the question that’s top of mind for HR professionals worldwide. It comes down to the right tech, talent, and vision—and even then, it’s still a lot to digest.

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Taylor Swift has ruled this summer, boosting the global economy to the tune of $5 billion, and paying it forward to her employees and the communities where she performs.

Jessica Reeder, director of remote organizational effectiveness at Upwork, told HR Brew that there are ways HR leaders can replicate Swift’s leadership style, just on a slightly smaller scale.

A marvelous time. Eras Tour employees have been working hard since they hit the road on March 17. To celebrate their work, Swift handed out bonuses totaling $55 million to everyone on her team—including a handwritten letter and a $100,000 bonus for each of her truck drivers.

While most companies likely can’t afford to be so generous with their staff, Reeder said HR leaders should view the move as an example of “transformational leadership.” It’s important to “exhibit wholeheartedly that every member of your team is a leader in their own space and has these super valuable contributions to share.”

Keep reading here.—KP

As corporate America wrangles with integrating AI into operations in every field, worries of job security and being replaced by robots abound. But let’s hope that’s a bit overstated.

Executives estimated that 40% of their workforces will need to reskill as a result of implementing generative AI and automation over the next three years, according to a new IBM study. Most execs said they see jobs as being “augmented, rather than replaced” by generative AI tools.

The IBM report predicted that the newest AI applications will likely lead to the creation of an “augmented workforce,” where humans will partner with machine learning for added productivity. (Thanks, cyborg Cindy!)

Zoom out. The most successful businesses will be those that entirely rethink operations and the way work gets done, the study found. This is different from simply automating systems that already exist, but rather reexamining the entire workflow and operations.

Keep reading here.—AD

Today’s top HR reads.

Stat: 525,600 minutes is how you measure a year, but 34.3 is how you measure the average weekly hours private sector employees worked in July. (Federal Reserve Bank of St. Louis)

Quote: “There’s been a long-term trend in US workers working less hours over the last seven decades…People are working less overall than a few decades ago.”—Andrew Flowers, lead labor economist at Appcast, on the trend of weekly work hours ticking down (Society for Human Resource Management)

Read: It’s not you, it’s me. The days of company loyalty are dwindling, as fewer and fewer employees feel a sense of commitment toward their employers. (BBC Worklife)

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