Childcare is an increasingly sought-after employee benefit, but offering a stipend that makes a serious dent in the average worker’s daycare bills is no easy feat. At least two companies have figured out how to do it, though. Neither are enterprise organizations with enormous benefits budgets. And both happen to be run by women with children of their own. A wake-up call. “The cost of childcare, I think, I was very unprepared for when I became a mom,” Taylor Capuano, co-founder of CAKES body, an adhesive bra brand, told HR Brew last year. She and her sister, Casey Sarai, started CAKES as a side hustle during the pandemic. Capuano was a new mom at the time, and estimated she was probably taking home $200 after taxes when factoring in the $3,000 a month she paid for childcare. In 2025, CAKES rolled out an unusually generous childcare benefit, pledging to reimburse up to $3,000 a month for eligible employees’ care expenses. That goes far beyond the most common benefits US employers provide their workers for caregiving expenses, which is a pre-tax flexible savings account capped at $7,500 annually. The annual cost of childcare in the US was over $13,000 as of 2024, according to non-profit organization Child Care Aware of America. For more on how two companies launched childcare benefits, keep reading here.—CV |