Less than three months out from Election Day, the Biden-Harris administration is embracing the social media network that connects the world’s professionals.
On Friday, the administration shared its first-ever post on LinkedIn, marking the first time the White House’s official account has embraced the platform.
This morning’s post on the account, which already has around 67,000 followers, shared information from the White House Office of Digital Strategy about last week’s White House Creator Economy Conference, in which topics like mental health and pay equity were discussed and had roughly 100 creators in attendance.
LinkedIn joins X, Facebook, Instagram, YouTube, Snapchat, and Threads as social media platforms that the administration posts on. The plan for the LinkedIn account is to post about issues the administration sees as relevant to the platform’s user base, including updates about the economy, job growth, and White House career opportunities.
Keep reading on Marketing Brew.—JS
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