A recent report found that Fortune 100 companies are reducing language traditionally associated with DE&I programs.
Gravity Research analyzed nearly 1,000 earnings calls, reports, and other public documents from Fortune 100 companies. It found that, overall, language like “DE&I” and “diversity” has been used 22% less this year than in 2023, while terms like “belonging” and “diverse perspectives” have been used 59% more.
Just 31% of Fortune 100 companies mentioned “DE&I” in their Q1 earnings calls, compared to 43% in Q1 2023. Companies are also shifting language in reports: The terms “diversity,” “racial equity,” and “allyship” were used 35% less frequently in corporate issue reports published between January and May 2024 than in those published last year, while uses of “belonging” and “diverse experiences” more than doubled.
Overall, mentions of DE&I executives and programs were down about half (49% and 52%, respectively), and there were 66% fewer mentions of representation goals compared to 2023. The analysis also found fewer instances of language associated with DE&I in the workforce, including “underrepresented,” “gender,” and “race.” Fortune 100 companies are instead using broader language, like “talent and culture,” and “people.”
Keep reading here.—KP
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