Would news of another layoff announcement make you want to throw in the towel? Bear with us—at least until the end of this article… Travel company Expedia announced layoffs affecting 162 employees earlier this week while simultaneously boasting about new job openings, the Seattle Times reported. Expedia is not alone in making such an announcement: Financial software company Intuit followed a similar playbook when, after laying off 1,800 employees in 2024, it shared plans to hire for thousands of new AI roles, HR Brew previously reported. What’s going on? Some companies have been redirecting funds from talent to tech in response to investor demands and competitor pressures to double down on AI, Daniel Zhao, chief economist at Glassdoor, previously told HR Brew. “They might be incentivized right now to say that [layoffs are] because of AI, because they know that other companies are signaling this, and they know that investors are wondering whether they’re implementing AI at a time when all their competitors are,” Zhao said in November 2025. How does this strategy impact employees? When companies try to hire beneath the shadow of a mass layoff, it can spook candidates, who may feel uneasy about working for an organization that just made cuts, Joe Mull, an employee commitment expert, previously told HR Brew. For more on the dos and don’ts of reorganizing your workforce, keep reading here.—MC |