In 2022, just two years after Tesla recommitted to DEI, Elon Musk decried “wokeness.” Kristen Kavanaugh, Tesla’s head of inclusion at the time, recently spoke to HR Brew about the shift at Tesla, how misinformation fuels anti-DEI rhetoric, and why executives should show more courage. Like many major companies after the murder of George Floyd in 2020, Tesla spoke out in support of racial justice. “We reaffirm our commitment to diversity, equity, and inclusion (DEI),” the company stated. “We are proud to employ people of all backgrounds who possess the talent, energy and focus to accelerate our vision forward.” According to the company’s first DEI impact report, published in 2020, the majority of Tesla’s employees were BIPOC, although 59% of the leadership team was white. And while women accounted for roughly one-in-five employees, the company appeared to be on the road to improvement. Tesla’s report mapped out a plan for inclusion, focused on attracting and retaining diverse talent, integrating DEI principles across the company through training opportunities, and working with its seven employee resource groups. By 2021, the company’s commitment to DEI appeared less clear. A court awarded $137 million to a Black former Tesla employee who had accused the company of racial discrimination and harassment (later reduced to $3.2 million in a second 2023 hearing). For insights from Tesla’s former head of inclusion on the company’s DEI pivot, keep reading here.—KP |