Seasonal hiring is up so far in 2026, but demand is changing across roles
The uptick in job postings for seasonal roles may be an early sign of labor market optimism.

Paige McGlauflin is a journalist at HR Brew, covering recruitment and retention. She previously was a reporter at Fortune's leadership desk and author of its CHRO Daily newsletter. She's from Maine and currently lives in Seattle.
The uptick in job postings for seasonal roles may be an early sign of labor market optimism.
“I really would resist optimizing every decision for the next title.”
“It makes it much much harder for the employer ultimately to do their job of determining who”s the right fit for the role and who’s going to be successful in this role when we hire them.”
Employers aren’t stepping up to help their workers navigate these changes.
“You have to expect that people will do as you do,” Erika Irish Brown tells HR Brew.
A recent TikTok discussing bringing a cold caffeinated beverage to an interview ignited fierce debate online.
HR pros should know the business’s priorities beyond the people function’s scope.
“The labor market is quite a bit softer than what we were expecting to walk into this morning.”
The online dating services company went beyond just looking at employee survey data.
The “low-hire, low-fire” labor market doesn’t seem to be going anywhere.