Technically HR: UKG and ZipRecruiter partnering to integrate ATS and career marketplace

UKG and ZipRecruiter are teaming up to simplify the hiring process for both recruiters and job-seekers.

The partnership offers an integration between ZipRecruiter’s career marketplace and UKG Pro, giving recruiters and talent professionals access to an additional 12 million job-seekers each week.

What does that look like for UKG customers? “It kind of just shows up magically for the recruiter,” Matt Plummer, ZipRecruiter’s SVP of product strategy and enterprise solutions, told HR Brew.

“They’ll see an increased quantity of candidates coming from ZipRecruiter into their requisitions,” he said. “That ideally ties into what they care about, which is getting candidates quickly for new requisitions, bringing down the time to hire, being able to bring the hiring managers that they are servicing better candidates faster.”

The move pushes an average of more than three times as many applications per job to UKG clients, Rachel Kahn, a publicist working with the companies on the announcement, told HR Brew in an email.

Once enabled, HR pros and recruiters using UKG won’t need to take additional steps or navigate different interfaces to access ZipRecruiter’s applicants.

“We want to really not disrupt recruiter workflow and allow them to work or the way that they’re used to working,” Plummer said. “They open up their job requisitions within the platform, and then they review candidates within the platform, and we want them to not have to really think about…the value we provide on the job-seeker side.”

UKG is the latest big player in HCM to team up with the employment marketplace, which already partners with more than 200 HCM and ATS systems.

“Having to navigate and master multiple different interfaces, switching between programs, it’s so disruptive, and so [if] we’re able to help our customers streamline and trim down the number of interfaces—the number of applications—that they need to navigate on the day to day, that’s going to help them have a better employee technology experience,” said UKG spokesperson Dan Gouthro. “A good employee technology experience is one of the cornerstones of being a great workplace and having a great employee experience.”

Zoom out. The benefits extend beyond HR and recruiting teams too, according to Plummer, who said the integration will also smooth out the application process for ZipRecruiter users.

The partnership incorporates ZipRecruiter Apply into the UKG platform, so applicants can directly apply to jobs on the platform and their applications will move directly to UKG Pro for recruiters to review, rather than redirecting applicants to a company’s career website.

This fix addresses that annoying extra step many job-seekers face: inputting the information into platforms multiple times in order to actually apply for a role.

Candidate drop-off is a persistent problem in open recruiting: 92% of applicants click “Apply” but don’t complete applications, SHRM reported last year.

“The more friction we put up in front of everybody…that’s distracting them from actually talking like human beings,” Plummer said.