For many professional services and consulting outfits, college and early-career recruitment have historically made up a large portion of hiring strategy. Entry-level positions offer early-career professionals opportunities to learn the business under the guidance of more senior peers and, in turn, support their work by performing the more monotonous, rote task work associated with the profession (think deep research, data analysis, numbers crunching).
It just so happens that those are the same sorts of tasks that AI is uniquely suited to perform.
“The AI piece is becoming more integrated, which is requiring a redefinition of what an entry-level role looks like and the types of skills that might be needed,” Handshake’s chief education strategy officer, Christine Cruzvergara, told CBS MoneyWatch last month.
Anthropic CEO Dario Amodei made headlines earlier this year after telling Axios that AI could eliminate half of entry-level roles. In fact, Big Four consulting firm PwC plans to shrink its entry-level recruiting by nearly one-third over the next three years, according to reporting from Business Insider.
“We are being prudent by decreasing our campus hiring goals in certain parts of our firm and leaving space for us to reevaluate our needs as necessary to meet the evolving demands of our business and our clients,” the firm told BI in a statement.
But according to Ty Beasley, principal and chief talent officer at mid-sized accounting and consulting firm RSM, the product, in consulting, is the talent: their expertise, their experience, their ideas, and their ability to help clients identify problems and design and execute solutions for them. So replacing people with AI doesn’t feel like the right talent strategy.
Unlike its larger rivals, RSM’s early career program “hasn’t changed pre- and post-AI,”according to Beasley. The firm is instead developing its entry-level talent as the future “products” the firm sells to its clients, meeting this digital native cohort where they’re at in terms of AI skills, and focusing on growing “soft skills” and exposing them earlier to clients.
Skilling in the age of AI. “We bring people on; we give them early development so that they can develop their technical skills,” Beasley said. “We sell skills. We sell [the] knowledge of our people. The first thing we focus on…is the development of technical skills, because we have to bring value to our clients through people, and it comes through their ability, or their technical capabilities to solve clients problems.”
Beasley told HR Brew the company teaches employees role- and industry-specific knowledge. Then, as they grow inside the organization, their L&D pathways expand to include more and more training on “durable skills,” like communication and leadership, to grow relationships.
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Account reconciliation, for example, could become a task that is better suited for AI than a human accountant. But those accountants using the AI tools in the future to perform the task will still need the knowledge and skills to apply the information to strategy in service of the client.
“You still have to know account reconciliations: why it needs to be done, what’s the importance of it,” he said. “When the tool does it for you, you are now being crafted and skilled and developed to now provide the insights to what the tool is giving you.”
Face time. Early-career employees at RSM also work more closely with clients, partly because of the firm’s size. Though at 18,000 strong, RSM focuses on services for midsized clients, and to serve them, it’s all hands on deck.
“The way we work with our clientele is such that our people get in front of our clients much sooner than let’s say the Big Four. You might be a manager before you’re face-to-face with a client of the Big Four,” he said, but as RSM works with midmarket firms, “You can’t hide staff from the client.”
Digital natives. RSM is also meeting Gen Z entrants where they are. Graduates today come to the profession with native tech knowledge and are looking to grow and contribute, so the firm is tapping this hungry cohort to help shape the work.
“We got people coming into the firm now, from an entry-level perspective, they’re already interacting with these tools,” Beasley said. “So when they come to us, they’re not being introduced to AI tools. They’re looking at us saying, ‘Okay, how can I continue to be upskilled with these tools?’”
And FWIW. The firm is fully embracing AI, but it’s focused on leveraging AI tools to improve employees’ ability to serve clients, improve the ways employees interact internally, and help grow employees.
“We view AI [as] the force multiplier,” he said “What it is for our talent, it augments their human capabilities. It unlocks their productivity. It enables them to be smarter, but it puts them in the position [of] faster decision making. So this transformation is…a tool we invest in so that we can continue to invest in our people, so that we can continue to serve our clients with more and more excellence, more efficiency.”